Building Relationships
- People you meet by chance
- Friends
- Family
Finding clients and nurturing them is one key ingredient to success. Each of these people can become an advocate to help you grow your business. Satisfied clients, business contacts, friends, and your team, can be your best sales and marketing champions because they know and respect you. Here are some ways to earn the trust of your Partners’, both internal and external, and stay on their radar screens:
- Befriend your CFL Partner: Break bread with them or take them to an event. Develop a relationship with your Partner as you would a friend. They often do become one.
- Provide dazzling Opportunities: Credibility is everything. Provide top opportunities and always to the extra mile.
- Place their needs first: Be proactive. Find ways to make their life and work easier and more productive.
- Be their Advocate: Make connections for them. Help them find new business, a valuable connection, or anything that enhances their life or solves a problem.
- Refrain from keeping score: Do it because you like and respect them. When you show that they’re always on your radar screen, you will find yourself on theirs as well.
- Keep giving your Partners’ added value: Increase your services to them. In addition to what you are already doing, send them a new suggestion, idea, strategy, or a tip of the month (or week) that will help grow their business.
Bruce Libman
